If you don’t already know, customer service is important. Great customer service can lead to an increase in sales by gaining referrals for new and repeat customers for free. Customer service doesn’t cost a thing. It requires effort, attention to detail, and a smile.
Marketing and advertising can be expensive, but the little (and important) things such as customer service can go a long way. If your customers are happy, they will be back with their friends, and when they do, ask them for some feedback. Getting positive feedback on your Facebook page, Google Reviews, or your website can help build trust with other potential customers.