Mailchimp and Klaviyo are two popular email marketing platforms that are often compared by businesses looking to improve their email marketing efforts. Both platforms offer a wide range of features and tools that can help businesses to create, send, and track the performance of their email campaigns. However, there are some key differences between the two platforms that may make one a better choice for your business than the other.
One of the main differences between Mailchimp and Klaviyo is the type of businesses they are best suited for. Mailchimp is a more general-purpose email marketing platform that is suitable for businesses of all sizes and industries. In contrast, Klaviyo is specifically designed for e-commerce businesses, and it offers a range of tools and features that are specifically tailored to the needs of online retailers.
Another key difference between the two platforms is their pricing models. Mailchimp offers a free plan that allows businesses to send up to 10,000 emails per month, with paid plans starting at $9.99 per month. In contrast, Klaviyo does not offer a free plan, and its paid plans start at $20 per month. This means that Klaviyo may be more expensive than Mailchimp for some businesses, especially those with a small email list.
In terms of features and capabilities, both Mailchimp and Klaviyo offer a wide range of tools and features that can help businesses to create and send effective email campaigns. However, Klaviyo offers some advanced features that are specifically designed for e-commerce businesses, such as abandoned cart recovery and product recommendations. These features may not be available on Mailchimp, or they may require the use of third-party integrations.
Overall, both Mailchimp and Klaviyo are powerful and effective email marketing platforms that can help businesses to improve their email marketing efforts. The right choice for your business will depend on your specific needs and budget, as well as the type of business you are in.