The How & Why
While blood loss is the leading cause of traumatic death in the United States, most are unaware on how to use the contents of a trauma kit, and even clueless as to why they’re even important. Our goal wasn’t to just increase sales within their current industry, but we wanted to help them in reaching a new target audience for long-term, future growth.
In order to do this, we drove their message of “being prepared” consistently across multiple social media platforms and through digital advertising across Facebook and the Web. To raise awareness and help expand into a larger audience, we launched a free training campaign so that uneducated individuals could have easy access to online training so that those individuals would be more open to making a purchase.
In addition to reaching a new audience, we expanded their current efforts through Google AdWords, SEO Optimization, and retargeting campaigns using digital advertising and email marketing.
Google SEO Ranking
Web Traffic Increased