In a world where larger corporations, such as Walmart, dominate the market, how does a small business like yours compete against these large corporations that are well known by millions of people around the US? Believe it or not, it’s actually really simple. There are an infinite amount of ways of beating those big names, you just need to find the ones that work for you and your small business.
Here are 5 ways to get started:
Create an online presence: Marketing through social media is your best, and most affordable option. Social media has the highest ROI out of all the other marketing channels out there. A lot of these large, corporate brands out there aren’t utilizing social media to it’s full potential because they don’t think that they need too, due to their already dominating brand. Advertise and get involved in your social media platforms and become recognized within your market.
Find your niche: Corporate companies and franchises, all have their cookie-cutter way of doing things. Their menus and their services are all the same, and they aren’t allowed to branch out like a small business can due of those corporate guidelines. Expand your services or your products to something that they don’t have, and market the hell out of it.
Be involved in your community: Brand recognition is huge. The corporations already have this right out of the gate. Sponsor a kid’s softball or soccer team to make a connection with the community. It’ll serve as a constant reminder that your brand exists.
Offer the best customer service: As a small business, your business relies heavily on your customer service. Treat every customer as if your business depends on it, because at the end of the day, it does. Try to remember your customers’ names or what they ordered to make them feel special.
Listen to your customers: What do your customers want from you? Listening to your customers is a great way to evolve your business into exactly what makes your customers happy. Ask for their feedback online or in person, write it down, and once a month review your customer feedback and then implement some of those ideas.